Tronic Studio is a NYC directing, design and animation studio founded in 2001 by Columbia Architecture graduates Jesse Seppi and Vivian Rosenthal. Broadcast design and are at the base of the creative collective occupying Tronic Studio. They’ve delivered unique digital visions for both RES and Creative Review, directed and animated spots for Nike, HBO, MTV and NEC, conceived and executed projects for Diesel, GE and Wired (in store) and in general, have worked to eliminate lines delineating one form of creative media output from another.
Tronic has crafted seven minutes of animated and live-action branded content for the Victory Media Network, the world’s first large-scale, outdoor digital arts gallery, in Dallas, Texas. The content, part of Target’s “Art for All” initiative, plays three times a day, as a countdown to noon, 6:00 pm and midnight, on eight huge LED screens in Victory Park, a new downtown Dallas development linked to the American Airlines Center.
Victory Park, which opened March 23, offers visitors an interactive mix of advertising, education, entertainment and art while providing brand advertisers an opportunity to create immersive environments and captivating experiences for the 17 million visitors annually expected at Victory Park.
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